At the Consumer Electronics Show (CES), the international hub for global market leaders to showcase their creativity and innovation in electronic products/services, out of which some launch during the show, some concept products that never launch but look out of this world, and some few products displayed are to be launched in near future.

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Similarly, Sony did something, when everyone was awaiting the launch and details on PlayStation 5 (PS5), we just got the logo of it, and instead of diving into the details, we got a concept car from Sony, and yes it turned a lot of heads.

The Vision S is built on Sony’s own technologies; its camera sensors (which are already in use by several autonomous vehicles), surround sound audio technology (360 Real Sound with speakers fit into the seat surrounding the neck), entertainment and immersive technologies (display tech used in their phones and computers), various LiDAR, RADAR & Camera data processing capabilities, making this EV an amalgamation of their self-made technologies.

But there was, of course, the need for expertise in many more segments, that led Sony to partner with many leading companies in the EV sector.


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Being only a concept for the moment, it does show a promising side to it, with the design and the level at which Sony has exhibited it for the first time. But it still has a long time to go for officially coming in consumers’ hands, so the competition and rivalry is still a longshot story, but whenever Vision S launches, it will surely give a positive competition in the EV market.

New Mobility Proposals Pursuing Comfort and Entertainment

Sony’s efforts in the area of mobility – such as pursuing safety, reliability, comfort, and entertainment – are being positioned as a new initiative, named “VISION-S.”

The first prototype vehicle to result from “VISION-S” will be showcased at the Sony booth. This prototype incorporates Sony’s imaging and sensing technologies, as well as on-board software regulated using Sony’s AI, telecommunication and cloud technologies, in order to continuously update and evolve its features.

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A total of 33 sensors including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car and provide highly advanced driving support. Sony’s “360 Reality Audio” provides a deep and immersive audio experience through speakers built into each seat to encapsulate passengers in sound.

The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. Sony will continue to combine its advanced technologies to deliver greater safety and reliability, while also striving to inspire new emotion through revolutionary in-car entertainment experiences.

Sony’s Technology  Moving Towards Evolution in Mobility

We are in an age in which the cars of the future, once visible only in our imaginations, are finally becoming a reality.
It is not only hardware in the form of cars that is changing.
The conventions of our daily lives and society are also being transformed.

Sony wants to re-imagine mobility as we know it.
How can we inspire people through mobility? How can we provide greater peace of mind?
How can we contribute to society and the environment?
Sony will open up a new world of mobility using its creativity and technology.

Sony exists as a citizen of society and the Earth.
We believe that new human lifestyles exist beyond the realms of new mobility.
Sony will work directly toward that ideal.

Creating Enriching Moments Beyond a New Vision

Sony is working to thoroughly understand the mechanism of cars  to not only comprehend how they are made and the challenges they present, but also their relevance to society.

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Towards this goal, Sony has developed a car that is both drivable and gives full consideration to safety. The car represents a fusion of Sony’s technology and creativity. It is a glimpse into the future of mobility, encompassing the evolution of safety, comfort, entertainment and adaptability.

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The VISION-S Prototype  riding in it feels extremely secure. Just sitting in it evokes excitement. Being with it affords a timeless relationship. It is a car that will evolve mobility into an enriching experience.


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  • Passengers
    4 seats with Individual Seat Speaker
    5,180 lbs (2,350 kg)
    200 kW x 2 (Front / Rear)
    4.8 s 0-62 mph (0-100 km/h)
    149 mph (240 km/h)
    Axle system
    Double wishbone front and rear suspension / Air spring system
    All-Wheel Drive
    Ground Clearance
    120 mm~135 mm
    Tire size
    245/40R21 (Front) 275/35R21 (Rear)

Recommended Review

To get a closer look and first impressions with a clear idea of why this car exists or anything like that, feel free to check out MKBHD’s video below:

*3: Fluctuations that occur in LED light and signal transmission

This content and prototype vehicle are intended to illustrate our future concepts in the area of mobility.